1-Know your target audience.
Speak directly to their needs.
2-Share your expertise:
Be authentic, speak in your own voice.
Share your experience strength and subject matter expertise.
Example: Hair, Fashion, Website design.
3-Build a mailing list:
People wouldn’t purchase from you the first time they see your product or service.
It takes time to build connection and trust. Try giving away a free report to start.
4-Clean and simple business page design:
Keep your web page simple, Have a clear call to action, tell people exactly what you want them to do.
Make your navigation, color scheme and lettering clear and clean.
5-Include social media tools.
This is probably the most talked about, and misunderstood aspect of new media today. Learn to streamline and maximize your efforts in this area.
6-Content Is king, people need and want information that makes their life easier:
Your information has to be timely and relevant.
7-Be consistent:
Stay on top of the conversation, it’s about engaging your visitors and customers.
Invite them to comment and post on your Blog. Get them to talk to you about their needs and concerns, ask for their advice and share your experience in that area.
Make your marketing work for you.
Brian
Filed under: Resources
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