Using Technology and the Inter-Web to market your product.

admin — Sun, 20 Feb 2011 02:39:06 +0000

Finding the right way to market your services using technology.

Lots more to follow.

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Business owners need effective, tangible solutions.

admin — Sun, 06 Feb 2011 05:51:57 +0000

I had conversions with, a salon owner, web technician and clothing

building together

designer this week. About how to use multimedia, video and Internet solutions to effectively.

Marketing goods and services.
Attract new customers.
Reward loyal customers
Get better paying customers.
Use social media to build new client list.
Get people to opt in to promotional offers.
Tell the greatest story ever told about you and your business.

Conclusion: Business owners want tangible information about the benefits associated with using digital marketing and the cost effective, scalable results it offers.

Make your marketing efforts more profitable.
Brian

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7 Successful Principles of Highly Effective Websites

admin — Fri, 04 Feb 2011 05:49:03 +0000

1-Know your target audience.
Speak directly to their needs.

2-Share your expertise:
Be authentic, speak in your own voice.
Share your experience strength and subject matter expertise.
Example: Hair, Fashion, Website design.

3-Build a mailing list:
People wouldn't purchase from you the first time they see your product or service.
It takes time to build connection and trust. Try giving away a free report to start.

4-Clean and simple business page design:
Keep your web page simple, Have a clear call to action, tell people exactly what you want them to do.
Make your navigation, color scheme and lettering clear and clean.

5-Include social media tools.
This is probably the most talked about, and misunderstood aspect of new media today. Learn to streamline and maximize your efforts in this area.

6-Content Is king, people need and want information that makes their life easier:
Your information has to be timely and relevant.

7-Be consistent:
Stay on top of the conversation, it's about engaging your visitors and customers.
Invite them to comment and post on your Blog. Get them to talk to you about their needs and concerns, ask for their advice and share your experience in that area.

Make your marketing work for you.
Brian

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Email marketing is a cost effective way to build relationships.

admin — Thu, 27 Jan 2011 05:45:48 +0000

Email marketing is one of the most cost effective measurable tools for building your business. Email marketing is a low cost solution for maintaining connection with your best customers. You should use every advantage given today's economy.

Email lets you focus on customers you have special relationships with. It drives more sales from those most likely to purchase. You can develop special incentives, run contest and offer special discounts. All email marketing plans must use strategy to keep your product or service in front of your clients.

Key concepts:

Only send your client content that has value.
Only send emails to people you know.
Treat email addresses like special relationships, don't spam or abuse them.
Measure, Rinse and Repeat. Review what worked and what didn't work.
Keep the best techniques or promotions and discard the rest.

Make your marketing efforts work for you.
Brian

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2011 Goal Review

admin — Wed, 26 Jan 2011 04:21:31 +0000

For many of us, our goals for 2011 have already been taken over by the stress of putting out day-to-day fires and paying the bills. I attended a business breakfast last week, sponsored by Drucker Business Forum, where Deepak Chopra spoke on his book – The Soul of Leadership. His talk reminded me of the necessity to take time and focus on implementing life’s intangible essentials in your business practices such as:

Meditation

Personal centered management technique practices (i.e. caring about your staff/teams well being in the workplace

Encouraging continued education and physical exercise

Promoting healthy dietary and mental health programs.

In today’s economic environment, we employ the entire person. Why not include these principles in your planning for business expansion and profits. Having healthy and happy employees and associates is good for business.

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The best place to start when considering a web based marketing business solution?

admin — Tue, 25 Jan 2011 06:05:54 +0000

One of the most frequently asked questions is, what is the best place to start when considering a web based marketing business solution?
What you need to consider when deciding to market your product or service using any digital or social media solution is:

Email campaign
Web design
List building
Mobile messaging
Face-book advertising
Google Ad-Words
Geo-location,
Word-press Blogging
E-commerce

Decide what the end result should look like. for example, 100 new clients, 300$ per month, be as specific as possible. Put on your thinking caps, crunch some numbers and find a solution that matches your targeted outcome and pocket book.

A general consensus is that the Web is a GOLD mine.
As a business owner you have many challenges that can affect your family's livelihood. Mistakes can be costly and even cause your business to fail. You are about to embark on the most exciting journey of your business career. Digital media marketing gives you the ability to place your goods or services in front of thousands of new eager buyers each day. Remember: take it slow and take as much as you can carry. helpdesk@dmprofits.com

We can help!

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How PROFIT Got Its Bad Reputation

admin — Sun, 23 Jan 2011 06:16:13 +0000

In my opinion, the word PROFIT got its bad reputation from Wall Street’s mishandling of our financial affairs. At Digital Marketing Profits (DMP), when we refer to the word PROFIT, we mean having

A. Financial Freedom;

B. Confidence your business can run fine and make money while you are doing other things, like taking a vacation with your family; and

C. Security in knowing that you will be able to afford to send your children to great schools, add an addition to your home, or help a loved one through hard times.

PROFIT enables a Company to hire additional personnel or allow for charitable contributions to organizations such as CharityWater.com. You have to admit, being poor means being powerless. At Digital Marketing Profits we show you how to effectively monetize your web-based ideas and start to turn a profit. Working with us you can help bring America back to its rightful place of power and profitability in the world (i.e. a chicken in every pot).

Digital Marketing Profits offers personalized services and stays focused on showing you how to successfully obtain your final outcomes, whether it’s creating/redesigning a new or existing web site; developing a face book marketing campaign; building strategies for using interns; or expanding outsourcing options.

We are available to work with you twenty-four hours, seven days a week to obtain maximum results for you and your business. We will not quit until the job is done.

God bless and keep you and your family.

Brian McKinney

Digital Marketing Profits (DMP)

Chief Technical Officer (CTO) for Technology Training and Education Programs

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