Email marketing is one of the most cost effective measurable tools for building your business. Email marketing is a low cost solution for maintaining connection with your best customers. You should use every advantage given today’s economy.
Email lets you focus on customers you have special relationships with. It drives more sales from those most likely to purchase. You can develop special incentives, run contest and offer special discounts. All email marketing plans must use strategy to keep your product or service in front of your clients.
Key concepts:
- Only send your client content that has value.
- Only send emails to people you know.
- Treat email addresses like special relationships, don’t spam or abuse them.
- Measure, Rinse and Repeat. Review what worked and what didn’t work.
- Keep the best techniques or promotions and discard the rest.
Make your marketing efforts work for you.
Brian
Share this:
Filed under: Plain talk
Like this post? Subscribe to my RSS feed and get loads more!
Leave a Reply
You must be logged in to post a comment.